Better Homes and Gardens Scrapbooks etc. Magazine and InXpo Invite Scrapbookers Worldwide to “Scrap-A-Faire,” the First-Ever Online Expo in February 2007
Virtual Scrapbooking Festival Promises to Inspire, Inform and Educate Scrapbook Enthusiasts From the Comfort of Their Homes
CHICAGO, IL — (MARKET WIRE) — January 03, 2007 — You’re invited to the year’s most exciting scrapbooking extravaganza — “Scrap-A-Faireâ„¢,” the first-of-its-kind, five-day online festival where Web users can learn new techniques, chat with the biggest names in the industry and shop for today’s hottest products. So put away the car keys, put the kids to bed, curl up with your computer and get ready to click, crop and shop. This unprecedented virtual scrapbooking festival runs from Feb. 28 to March 4, 2007 with registration beginning early January at www.Scrap-A-Faire.com.
One of the most exciting areas of the online festival is the Class Center. Here, attendees will join some of the biggest names in the industry for more than 25 on-demand classes jam-packed with inspiration. Learn the art of embellishment, superior stamping skills or how to incorporate digital photos with your next project. There will be many motivating classes and videos featured, all tailored to meet the needs of today’s scrapbook enthusiast and all on-demand, so they’re at the convenience of each attendee’s schedule.
Scrap-A-Faire attendees will also be invited to an online Lounge where they can chat with industry experts such as Melissa Inman, group editor of Scrapbooks etc.; Kristina Nicolai-White, founder of Two Peas in a Bucket; and other distinguished guests. Attendees can also chat and trade tips with friends, fellow scrapbookers and surprise celebrity designers — ready to answer all your questions. In addition, Scrap-A-Faire will feature all the great things you would normally find at a show: exhibitor booths, prize giveaways, educational sessions and an idea gallery. Festival booths will feature the latest must-have products on display.
For a minimal registration fee of $5, Scrap-A-Faire visitors worldwide will have access to Scrapbooks etc. and InXpo’s online trade show. They can browse and purchase exhibitor products, and attend classes all from the comfort and convenience of their own home or office. Faire attendees need only an Internet-connected computer to attend, and since the show is online, it will be open around the clock, and is only a click away.
For more information or to register for “Scrap-A-Faireâ„¢” please go to: www.Scrap-A-Faire.com.
Scrapbooks etc. magazine is a Better Homes and Garden’s Special Interest Media publication, published eight times per year by Meredith Corporation. Each issue is dedicated to helping readers sharpen their scrapbooking skills through break-through ideas and easy-to-follow instructions.
Meredith Corporation is one of the nation’s leading media and marketing companies, with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines — including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Parents, Child, Fitness, American Baby, ReadyMade — and about 200 special-interest publications, including Better Homes and Gardens Scrapbooks etc. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland, Ore., and an AM radio station.
Meredith has about 350 books in print and has established marketing relationships with some of America’s leading companies, including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith’s consumer database, which contains about 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States.
InXpo is the leader in producing online shows, including trade shows, selling events, educational seminars, networking conferences and conventions. InXpo is headquartered in Bannockburn, Ill., and has been producing online trade shows for more than five years. InXpo’s online shows improve the way organizations use events to do business by making it more affordable and convenient to participate. InXpo’s online show solution includes all the technology and services that are required to deliver a successful online show. To learn more about InXpo, please visit www.inxpo.com.
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